Tuesday, 8 July 2014

Serving the housing needs of the Bangalore IT Sector

Serving the housing needs of the Bangalore IT Sector


Bangalore, often called the Silicon Valley of the East, is home to several IT Companies, many of whom are market leaders in their respective domains. While previously, the ‘IT Corridor’ located on the fringes of the city was primarily a commercial zone, today, its home to several residential apartments and villa projects. The desire to live close to the workplace and spend less time in transit is driving IT employees to the suburbs. As one can expect, Real Estate companies are serving the demand with top quality projects that promise ‘quality of life’.
So what are the unique housing needs and demands of this sector?
The IT sector has a good mix of local and migrant population, with an average age of 30 years, and an earning potential that is better compared to other sectors. Having travelled abroad on work, these employees are exposed to better living standards in other countries and seek the same back home. They are also more forward looking and averse to underhand dealings or corruption which was a norm in the housing sector 20 or 30 years ago. They also have a holistic outlook to life and support CSR initiatives, environmental concerns, and the ‘neighborhood community’ spirit. 

This is exactly the kind of customer profile that Mahaveer Developers (http://www.mahaveergroup.in/)  seeks, and is comfortable with. Mahaveer is preferred by the young and intelligent IT crowd for the level of trust and transparency it has brought into the business. Most of its projects are located in the suburbs that house the IT Corridors and industrial zones, such as: Bannerghatta Road, Whitefield, Bangalore South, and Peenya, Yeshwantpur and Yelahanka in the North. These projects are in prime locations, but at the same time perfectly priced, making it an attractive option to the tech sector.


In hindsight, one can say, Mahaveer precisely understands the pulse of today’s youth, and this is reflected in their ‘Finest Homes and Honest Practices’.